Digitally Connected
Connecting your brand online with current and potential customers is the essence of digital marketing. Digital marketing elements can take many forms - emails, landing pages, microsite and online magazines - each positioned to deliver your customers value.
My digital marketing expertise includes:
- Marketo email campaigns
- Building responsive online magazines, newsletters and annual reports
- Email analytics
- CRM integrated event/webinar campaigns
- Custom templates
- HTML/CSS/Bootstrap
- QA testing
- Internal intranet site development
Events That Inspire
Live events are a critical part of any marketing strategy. It’s an important tool to connect with customers in a meaningful face-to-face environment. Since March 2020, virtual events have been an effective marketing connection during the Covid-19 pandemic. I have coordinated dozens of successful virtual events using Zoom, GoToWebinar, GoToMeeting, and Teams.
My corporate event expertise includes:
- Custom Registration Websites with Cvent
- Contract Negotiations
- Salesforce Integration
- Pre- and Post-Event Surveys
- Promotional Items
- Golf Tournaments
- Annual Meetings
- Board Meetings
- Live Events
- Virtual Events
- Webinars
- Corporate Dinners
- Sporting events
Dynamic Swag
Promotional items are a key resource for brand recognition. They are cost-effective and fun way to get exposure for your business. It is important to curate appropriate and useful promotional items for each event. I also created and developed an internal promo store for a new brand rollout.
Some examples of items I curated include:
- Battery chargers
- Stadium Blankets
- Yeti Tumblers
- BBQ aprons with seasoning
- Golf shirts
- Umbrellas
- Flash Drives
- Chelsea Clocks
- Chocolates
- Pens
- Notebooks
- Silicone Popcorn Popper
Skills & Specialties
Brand
Digital
Digital
A companies brand involves the experiences, reactions and sensations that individuals have in response to their brand. This includes everything from their experience at a live or virtual event, receiving a promotional item or gift, an employee getting new swag, or an email describing a new product and so much more.
Curated Promotional Items, Live and Virtual Events, Digital Newsletters and Magazines, Employee Gifts, Email and Landing Page Templates, Internal and External Websites
Digital
Digital
Digital
Nothing beats a live face-to-face event with informational brochures to connect with your customers. However, 2020 taught us that virtual events and digital publications are also an effective way to get your message out.
Webinars, Virtual Events with Breakouts, Digital Newsletters, Landing Pages, Magazines and Reports, Surveys, Polls, Videos, Emails
Website
Digital
Website
Having an effective online presence is an important part of a business’s success. Websites are an essential tool for a successful digital marketing strategy. Driving traffic to your website and having the tools to analyze the behavior of leads will help you create a better user experience.
CXS, HTML/CSS, Analytics, Web Design and Development, Responsive Websites, Bootstrap
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