My Work
Digital Marketing
Responsive Microsites
Responsive Microsites
Since 2015, I have launched thousands of email campaigns using Marketo. These campaigns have included live events organized through Cvent and virtual webinars hosted on GoToWebinar, both integrated with Salesforce. Each campaign features custom online registration forms tailored to the audience. Additionally, I have created numerous onlin
Since 2015, I have launched thousands of email campaigns using Marketo. These campaigns have included live events organized through Cvent and virtual webinars hosted on GoToWebinar, both integrated with Salesforce. Each campaign features custom online registration forms tailored to the audience. Additionally, I have created numerous online surveys using SurveyMonkey. I regularly provide detailed analytics to campaign requesters, as well as to the sales and marketing departments.
Responsive Microsites
Responsive Microsites
Responsive Microsites
When our print magazine transitioned to a digital format, we initially worked with an outside consultant to design and build the multi-page publication. After the first year, I took the initiative to teach myself how to create the responsive digital magazine entirely in-house, saving the company thousands of dollars annually. In addition
When our print magazine transitioned to a digital format, we initially worked with an outside consultant to design and build the multi-page publication. After the first year, I took the initiative to teach myself how to create the responsive digital magazine entirely in-house, saving the company thousands of dollars annually. In addition to the magazine, I also develop our annual reports in-house using Bootstrap, ensuring that all online publications are fully responsive and ADA-compliant.
Inspiring Events
Responsive Microsites
Inspiring Events
I have been coordinating corporate events for over 25 years, managing all aspects of event planning and execution. My responsibilities include conducting site visits, negotiating contracts, organizing promotional items, creating online registration pages, managing invitation campaigns, and handling post-event communications such as emails
I have been coordinating corporate events for over 25 years, managing all aspects of event planning and execution. My responsibilities include conducting site visits, negotiating contracts, organizing promotional items, creating online registration pages, managing invitation campaigns, and handling post-event communications such as emails and surveys. Some of my favorite events include a corporate gathering at the Encore Hotel & Casino, two Bruins suite experiences paired with a pre-game meeting, and an exclusive dinner and tour at Fenway Park.